To drive awareness for Transitions lenses as a modern, stylish and relevant eye care solution for young urban professionals, we created the Transitions Sun Session Boardroom.
Rooted in the fact that we are happier and healthier when we’re outside, for three days bright and sunny days in June, people in Toronto had the opportunity to get out of the florescent light and into the natural light by taking their meetings in a board outfitted with everything you’d expect….except for the roof.
Visitors were greeted in the Sun Session reception area. There, they checked-in with a brand ambassador. Adjacent to reception was our product display area. Housed in a stylish industrial glass box, visitors could walk inside and check out the latest from Transitions on the floor to ceiling product display wall.
Inside visitors found a fully equipped boardroom, complete with a full AV, breakout areas, a coffee station and of course Transitions lenses.