Throughout the pandemic, Canadian’s turned to take-out and delivery in record numbers. We noticed however, that there was something missing when eating Big Macs and fries at home: the restaurant experience. There is something immersive, tactical and nostalgic about eating inside of a McDonald’s. This insight gave way to McDonald’s From Home – a collection of items to help replicate the in-restaurant experience at home.
With branded swag rising in popularity among QSRs we knew we needed to edge out the competitors by creating something exciting to tap into the nostalgia Canadians were craving. We created a limited-edition McDonald’s From Home box including the iconic McDonald’s tray redesigned for use at home, a onsie inspired by a classic McDonald’s uniform and a wearable cheeseburger wrapper.
Only 200 McDonald’s From Home Kits were ever produced and the only way to get one was to win it through a socially driven contest. This resulted in interest and excitement from media, influencers and ultimately drove #McDonaldsFromHome to trend in Canada within hours of the contest launch.