For the Canadian premiere of Hunters, a new show by Amazon Prime Video, we took a decidedly interactive approach.
Immediately upon arrival, guests knew this was not going to your typical screening event. A 1970’s era NYC police car sat outside the theatre with its lights swirling, while a bucket drummer played outside.
Inside guests were transported to a classic New York City street scene. A huge two-story graffitti-covered building flanked one side of the theatre, complete with Hunters wild-postings, a phone-booth, live breakdancers and more.
The other side of the theatre welcomed guests into a dingy Brooklyn subway station, adorned with the familiar Hunters bloody “X”. Don’t linger too long in anyone place though, for fear that the uniformed cops roaming the theatre would ask you to move along.
In stark contrast to the rest of the experience, the back corner of the theatre opened up into a seemingly innocuous back-yard BBQ scene, complete with the picture-perfect couple, enjoying some fun in the sun. What guests didn’t know at the time, was episode one of Hunters opens up to a very similar scene, which quickly spirals into a memorable murder scene.
The integrated camping included media partnerships, which included custom video content with Blog TO, plus a collaboration with ET Canada, which utilized their channels on the day of for a live take-over by ET host Morgan Hoffman, who also hosted the screening event.